About Us
The Insignia Way
Quality first, everything else follows
We don't expect you to take our word for it. Here is exactly how we deliver on that commitment.
Fully informed, zero surprises
Our production process is rigorous. We collaborate with you at every stage to align on design specifications. If a compromise arises, we resolve it immediately. You get exactly what you envisioned, no misunderstandings and no unexpected errors
Transparency
We are craftsmen by trade, so we price our products like craftsmen. We guarantee the weight for gold and adjust the price accordingly if it falls underweight. A price breakdown is available upon request. You are always welcome to ask.
Integrity
If the error is on our side, we will fix it without additional cost and we will never ask you to accept what you do not agree to. If remaking is needed, so shall it be.
Craftsmen to craftsmen relationship
Got a technical question? Why we do things in a specific way? We welcome any type of question. As long as it is not a trade secret, we have no reason to answer you with anything but honesty instead of a sales pitch. We will never upsell you on things you do not need. Likewise, if we disagree with you, we will advise and recommend accordingly .
Proudly Made in Bangkok
We are signet ring specialists who started in 2019 with a passion to bring western style signet ring to the Thai market. We originally started making a few special pieces. They were very well received and allowed us to continue pursuing our passion further.
Our rings are made in Bangkok by skilled craftsmen with over 20 years of experience. Each ring is handmade from start to finish with the best of craftsmanship and perfection.
We never compromise on quality and never will.
Our standard offerings are in Sterling Silver and Gold (9 - 18k). We comply with European standard quality, free from nickel and lead.
Hallmarking
Each piece bought from us will get hallmarked with our signature English hallmarking style.
All lion pieces are in Sterling Silver and all crown pieces are in Karat Gold.
All pieces are logged from our records for future services and year stamped.
Year stamp is incremental alphabetic from our launch year
A : 2019
B : 2020
C : 2021
D : 2022
...
Insignia Partner (Stockist)
The samples are listed at our partner store.
Our partner will discuss your requirements accordingly.
P.S Diamond x Café
S-Metro Building (Metropolis) (Fountain - Lobby level)
Open hour: 08.00-18.00 Mon-Sat
APPOINTMENT RECOMMENDED
Please contact us via our official channels for more info
Nearest BTS station Prompong (E5)
Direction
1. Exit BTS Prompong station on the EmQuartier side
(exit 1 or 3)
2. Walk East toward Thonglor station 100 m
3. Metropolis Luxury Office will be on the left
Headquarter and where we make things
Full sample showcase, workshop, craftsman and everything else.
Choon Jewelry Co., Ltd.
179, 179/1-7 Soi Mubansethakij 33, Bangkae Nuea, Bangkae, Bangkok
Open hour: 08.00-18.30 Mon-Fri, Sat-Sun by request only
APPOINTMENT MANDATORY
Nearest MRT Laksong (BL38), 15 mins via car from the station